How to Build a Successful Design Collaboration

Champion x Supreme, Todd Snyder and Off-White. Hanes x RE/DONE, Vetements and x karla. BY NED MUNROE, HanesBrands Chief Global Design Officer, Activewear Design collaborations are a hit in the apparel industry – HanesBrands included. Not surprising since they can help brands expand into new channels and product categories and attract new consumers. But how

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Throwing in a Load of Whites?

According to HanesBrands’ consumer insights, 75 percent of Americans wear white crewneck T-shirts. That means roughly 94 million households are also laundering this iconic wardrobe staple each week. Before throwing in that next load of whites, take a look at tips from Mike Abbott, the company’s director of research and development, for keeping those comfy

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