How to Build a Successful Design Collaboration

Champion x Supreme, Todd Snyder and Off-White. Hanes x RE/DONE, Vetements and x karla. BY NED MUNROE, HanesBrands Chief Global Design Officer, Activewear Design collaborations are a hit in the apparel industry – HanesBrands included. Not surprising since they can help brands expand into new channels and product categories and attract new consumers. But how

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Sizeable Shifts

Much has changed during the last 15 years … including us. Studies from the U.S. Census Bureau, Centers for Disease Control and others indicate that a number of factors, including an aging population, shifting ethnic demographics and a significant increase in obesity rates, have had an impact on the “size” of North America. But exactly

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Fashion Icons

What makes a piece of apparel truly iconic? New York’s Museum of Modern Art tackled that question in its first fashion exhibition since 1944. The recent Items: Is Fashion Modern? installation explored “the present, past – and sometimes the future – of 111 items of clothing and accessories that have had a strong impact on

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Curvy is the New Full Figure: Body Positive Millennials Driving Change in Intimate Apparel

Body positive women, led by vocal millennials, are prompting HanesBrands to change how it meets the needs of the full-figure/plus-size consumer. For starters, millennials and other body positive women of all ages prefer the term “curvy” to describe themselves and the apparel they wear. Curvy women, nearly a third of the intimate apparel industry, are

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Life’s a Sport

Cementing the fact that “athleisure” has moved beyond a trend is the word’s inclusion in last year’s unabridged version of Merriam-Webster’s Dictionary. Not to mention that The NPD Group’s consumer data for the last 12 months (ending June 2017) values the athletic apparel category at $46 billion with an 11 percent growth when compared to the same

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Happy Birthday: The Sports Bra Turns 40

They say necessity is the mother of invention, and that was certainly true for the sports bra. In 1972, Congress passed Title IX – a law that did not actually mention “sports,” but was a game changer in women’s athletics. A few years later, The Complete Book of Running spurred a fitness craze among both

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