Curvy is the New Full Figure: Body Positive Millennials Driving Change in Intimate Apparel

Body positive women, led by vocal millennials, are prompting HanesBrands to change how it meets the needs of the full-figure/plus-size consumer. For starters, millennials and other body positive women of all ages prefer the term “curvy” to describe themselves and the apparel they wear. Curvy women, nearly a third of the intimate apparel industry, are

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Life’s a Sport

Cementing the fact that “athleisure” has moved beyond a trend is the word’s inclusion in last year’s unabridged version of Merriam-Webster’s Dictionary. Not to mention that The NPD Group’s consumer data for the last 12 months (ending June 2017) values the athletic apparel category at $46 billion with an 11 percent growth when compared to the same

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Happy Birthday: The Sports Bra Turns 40

They say necessity is the mother of invention, and that was certainly true for the sports bra. In 1972, Congress passed Title IX – a law that did not actually mention “sports,” but was a game changer in women’s athletics. A few years later, The Complete Book of Running spurred a fitness craze among both

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When Nature Meets Technology

Check the label of your softest clothing and you might find “Modal” is part of the fabric blend. What is it? How is it made? Why is it used? Mike Abbott, director of research and development for HanesBrands, has the answers. ATS: Let’s cut to the chase – why are Modal-blend fabrics becoming so popular?

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26% of Women Wear Full-Cut Briefs Most Often

Location makes no difference when it comes to women’s preference for full-cut briefs – and they are more likely to pick this silhouette over bikinis (18%), hipsters (14%), hi-cut briefs (14%), thongs (10%), boy shorts (9%), tangas (6%) and string bikinis (3%). Women in Washington, D.C., are most likely (31%) to wear full-cut briefs most

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